It's time for your coaching business to actually make money--without the overwhelm.

You got into coaching because you experienced the power of coaching and wanted to make money doing what you loved, while having freedom and flexibility in your schedule. Then came…the marketing part. How do you do that?

All of the influencers make promises that sound too good to be true, with their “easy” 3-step process for somehow making 6-figures, overnight (ha!). 

Yet they all have conflicting advice. 

One person swears the “secret” to making money as a coach is in knowing how to book clients through DMs on social media, while someone else says it’s all about asking your network for referrals, and someone else swears that you’ve got to be on podcasts.

Who’s right? Who do you listen to?

The Coaching Blueprint® has helped thousands of life coaches start making more money, in less time–all while avoiding slickster marketing tactics that feel gross and inauthentic.

Instead of feeling like a used car salesman, you’ll learn how to use empathy and values-based marketing to create a business that is aligned with who you are–and yes, that’s a business that brings in the coin.

  • Understand what your ideal clients are looking for in a coach, so that you can stop the guessing games.

  • Confidently talk about what you do as a coach, both in-person and on your website.

  • Create passive income offerings so that you can have money coming in the door even if you’re on vacation

  • Optimize your website so that clients find you, rather than you searching for them

  • Get your time spent marketing down to just four hours a week

Learn the Marketing Skills That Move Your Business Forward

How to talk to your ideal clients, promotion strategies that get results, scaling your business beyond 1:1s--all while staying authentic to who you are. It's time to create your own blueprint.

What's Included:

Starting with the first module, you'll be actively building your business

    1. Overview of Program

    2. Introduction

    3. Survey: All About You

    4. Reframing Marketing: Creating Resonance

    5. Laying a Solid Foundation For Your Business

    6. Defining the Problems Your People Face

    7. Defining the Solutions Coaching Can provide

    8. Using Problem/Solution With Clients

    9. Using Articulated Problems and Solutions in Your Marketing

    10. Common FAQs for Marketing with Problems and Solutions

    11. Twenty Core Questions to Understand Your Ideal Client

    12. Module 1 Check-In

    13. Module One: Wrap Up

    1. Module 2 - Pre-Session Survey

    2. Module 2 Introduction

    3. Crafting Your Essential Website Pages

    4. Creating "About" Pages that Build Your Expertise

    5. Creating Coaching Pages That Convert

    6. Creating a Sales Page, Step by Step

    7. Study Sales Pages that Work

    8. Own Your Audience with A Newsletter

    9. The Guide to Pricing Your Coaching Offerings

    10. How to Increase Your Coaching Rates

    11. Are Coaching Packages For You?

    12. Up-Level Your Money Mindset

    13. Principles of Design That Boost Your Website

    14. How to Save on Website Design

    15. Module 2 Survey

    16. Module Two: Wrap Up

    1. Introduction

    2. Module 3 Pre-Session Survey

    3. Behind the Scenes: How I Market My Own Business

    4. Streamline How You Create Your Content

    5. Leverage SEO For More Website Views

    6. Marketing In Just 4 Hours a Week

    7. Change These Things To Get More Engagement

    8. Do You Have to Have a VA?

    9. Module Three: Wrap Up

    1. Introduction: Promotion, Module 4

    2. How to Measure Progress In Your Business

    3. The Essential Biz Building Checklist

    4. Social Media is Awesome (Here's Why)

    5. How to Find Clients

    6. Forty Tips for Doubling or Tripling Your Traffic

    7. Things I Don’t Spend Marketing Money On

    8. What I Am Inclined to Spend Marketing Money On

    9. How to Promote to People Who Aren't Ready (Yet) To Buy

    10. How To Use Each Social Media Platform

    11. Keeping Content Fresh + Saying Something Different Than Everyone Else

    12. Save Time When You Create Newsletters

    13. Joint Ventures that Work

    14. Podcast and Video

    15. Interviews That Get Results

    16. Going Beyond One-On-One Coaching

    17. How to Juggle Your 9-5

    18. Creating Passive Income

    19. Creating Retreats, Group Coaching, Online Courses

    20. How to Launch Your Program or Services

    21. Cross-Pollinate to Expand Your Audience

    22. Getting Speaking Gigs

    23. Module Four: Wrap Up

    1. Introduction: Module 5

    2. Winding Down Survey

    3. Committing to Your Success

    4. Not Letting Triggers Get to You

    5. Managing Burnout

    6. Taking a Digital Sabbatical

    7. Reframing The Hard Days

    8. Module Five: Wrap Up

    9. More Resources

    1. The Coaching Blueprint Interviews

    2. Tara Mohr

    3. Claire Pelletreau

    4. Layla Saad

    5. Tiffany Han

    6. Leonie Dawson

    7. Danielle LaPorte

    8. Molly Mahar

    9. Rachel Cole

    10. Jennifer Lee

    11. Pam Slim

    12. Tara McMullin (Tara Gentile)

    13. Kira Sabin

    14. Michael Bungay Stanier

    15. Michelle Ward

    16. Laura Simms

    17. Andrea Owen

    18. Dyana Valentine

    19. Julie Daley

    20. Tanya Geisler
  • $225.00
  • 90 lessons

Clients, Book Deals, Programs–and yes, Six Figures

I’m Kate Swoboda, creator of The Coaching Blueprint®. I’m also the creator of YourCourageousLife.com (named a top-50 website by Greatist), author of the book The Courage Habit (endorsed by multiple New York Times best-selling authors), and Director of Training for the ICF-Accredited Courageous Living Coach Certification.

I’ve been a life coach since 2006 (yes, you read that correctly). When I first started my coaching practice, I felt like everything was an uphill slog. 

I was overwhelmed as I worked a salaried job alongside trying to stand up a coaching business, and being so limited with time, I hated not knowing what would actually work and whether my efforts were going to pay off. Even worse? I hated “overcoming objections” or “asking for the sale,” yet every marketing “expert” out there was telling me that I “had to” do it this way.

Finally, I hit a point where I was fed up. I knew that if working for myself was actually going to work, I would refuse to settle.

I bet that you're the same--you don't just want to do the coaching work you love. You want to feel good about the business you're creating. 

I had to do it my way, and that way had to feel aligned with who I was. Can you relate? 

Today, The Coaching Blueprint® digital marketing program has been used by people all over the world to create coaching businesses that feel good. I’m so excited to hear how YOU start making more money (in less time than it ever took me!) by using the tools in The Coaching Blueprint®.

Stop Searching–Let Clients Find You

Before a client can hire you, they need to know that you exist. The Coaching Blueprint will teach you how to optimize your website so that clients find you, rather than you searching for them, and how to create sales pages that do the work of selling the value of your coaching before you even hop on the phone.

  • “It’s Like You Read My Mind!”

    After your messaging gets a Coaching Blueprint makeover, your ideal clients will know that you truly “get” them and what they’re struggling with–that you’re the coach for them. What’s more? You’ll confidently talk to people about who you serve and what you do.

  • Reclaim Your Time

    You don’t have to turn marketing into a full-time job to have a successful business. I built my business by working on marketing just 4 hours a week, and you can, too.

  • Expand Beyond 1:1

    Creating group programs, self-paced online courses, or other passive income opportunities helps you bring more money into your coaching business. The Coaching Blueprint will help you understand which offerings your clients want, the most.

FAQ

  • How much time will it take to complete The Coaching Blueprint®?

    Some coaches have finished The Coaching Blueprint® in as little as 30 days. Most coaches can immediately implement tools from each lesson and can start seeing progress, and the full picture of your business can come into focus in about 3 months of consistently working through the lessons.

    Lessons are short and sweet, and your progress is tracked so that you can pick up right where you left off. This program is designed to be the guide you come back to again and again in your business.

  • Will I have to reinvest whenever you add to or update the program?

    You’ll have access to the Coaching Blueprint program for the life of the product–as long as the program exists, you’ll always get the updates. You’ll never have to reinvest when updates are made.

  • Is this for new coaches or is this an advanced course?

    The Coaching Blueprint® is designed for new and emerging coaches. If you’re a new coach, it’s going to help you get the basic foundations to build your business. If you’re an “emerging coach”–a coach who maybe isn’t new to coaching but your business hasn’t grown as fast as you’d like when it comes to marketing–The Coaching Blueprint® will help you create a solid foundation for your business, done your way.

  • How much money will I make?

    Here’s something that most of the influencers out there won’t say–there’s no marketing program on the planet that can perfectly guarantee how your business will perform. The Coaching Blueprint can teach the tools, but won’t make monetary promises. Your business is always your responsibility. What I can share is that I’ve used these exact tools to create a 6-figure business and many, if not all, of the coaches interviewed for The Coaching Blueprint are making 6- and 7-figures.

  • Does This Program Include Private Coaching?

    No, this is an entirely self-paced program. If you are interested in 1:1 coaching, check out my personal coaching and business coaching pages.

  • I want to work with a specific niche/type of client. Will The Coaching Blueprint® apply to me?

    Yes! The bulk of the work in The Coaching Blueprint® focuses on how to be authentic, aligned with your values, and empathy-driven in your marketing. You will craft marketing messaging that speaks to the clients you want to work with. Coaches, nutritionists, consultants, yoga teachers, herbalists, and others in client-based businesses have used The Coaching Blueprint®

  • What's the refund policy?

    The program is a digital program and once a student has access to its informational content, that knowledge cannot be taken back by us the way that a tangible product can be returned. There are no refunds on the program. We have priced it to be affordable to coaches who are just getting started, and the self-paced lessons allow you to return to the content again and again.