Course curriculum

  • 1

    Module 1: Your Clients

    • Support Info + Overview of Program

    • Introduction

    • Reframing Marketing: Creating Resonance

    • Laying the Foundation

    • The Problems People Face

    • The Solutions Coaching Can provide

    • Problem/Solution With Clients

    • How will we use Problem/Solution?

    • Demographics and Psychographics

    • Module One: Wrap Up

  • 2

    Module 2: Your Website

    • Introduction

    • The Essential Pages

    • Thoughts on “About” Pages

    • Your Services Page

    • Study Sales Pages that Work

    • Your Newsletter/ Opt-In Page

    • Why Do You Charge That?

    • Consider Price Points

    • Packages

    • Slamming the Gas Pedal or the Brake?

    • Money Work

    • Principles of Design That Boost Your Website

    • How to Save on Website Design

    • Module Two: Wrap Up

  • 3

    Module 3 : Your Content

    • Introduction

    • How I Market My Own Practice

    • Approaches for Creating Content

    • Four-Hour Marketing

    • Blog Tweaks that Improve Website Conversions

    • Do You Have to Have a VA?

    • Module Three: Wrap Up

  • 4

    Module 4: Promotion

    • Introduction: Promotion, Module 4

    • Tracking Your Stats

    • Success Secret: Consistency and Showing Up

    • The Essential Biz Building Checklist

    • Social Media is Awesome (Here's Why)

    • How to Find Clients

    • Forty Tips for Doubling or Tripling Your Traffic

    • "Is it working?" How to measure progress

    • Things I Don’t Spend Marketing Money On

    • What I Am Inclined to Spend Marketing Money On

    • Promoting to People Who Aren't Ready (Yet) To Buy

    • Specific Tips for Specific Social Media

    • Keeping Content Fresh

    • Newsletters and Promotion

    • Joint Ventures that Work

    • Interviews That Get Results

    • Podcast and Video

    • Going Beyond One-On-One Coaching

    • Expanding Your Practice

    • Creating a Sustainable Business Lifestyle

    • How to Juggle Your 9-5

    • Tips for Saving Time

    • Creating Passive Income

    • Creating Offerings, Step by Step

    • On Launching

    • Cross-Pollinate to Expand Your Audience

    • Speaking Gigs

    • Workflows for Onboarding New Clients

    • Module Four: Wrap Up

  • 5

    Module 5: Mindset

    • Introduction: Module 5

    • Committing to Your Success

    • Not Letting Triggers Get to You

    • The Mindset of Excellence

    • Managing Burnout

    • Collecting Feedback/Support Innovation

    • Taking a Digital Sabbatical

    • Reframing The Hard Days

    • Module Five: Wrap Up

    • More Resources

  • 6

    Module 6: Interviews

    • Tara Mohr

    • Claire Pelletreau

    • Layla Saad

    • Tiffany Han

    • Leonie Dawson

    • Danielle LaPorte

    • Molly Mahar

    • Fabeku Fatunmise

    • Rachel Cole

    • Jennifer Lee

    • Pam Slim

    • Tara McMullin (Tara Gentile)

    • Kira Sabin

    • Michael Bungay Stanier

    • Michelle Ward

    • Laura Simms

    • Andrea Owen

    • Dyana Valentine

    • Sarah Morgan

    • Julie Daley

    • Tanya Geisler