THE COACHING BLUEPRINT®
Values-based marketing strategies for life coaches
When you start out as a life coach, you're excited about...coaching! Then comes...marketing (womp, womp). As you start trying to figure out how to pair your passion for coaching with the necessity of, like, paying your bills, things get complicated.
That's where The Coaching Blueprint® digital marketing program comes in.
Most marketing approaches feel slickster, inauthentic, and overwhelming. There are ideal client avatars and funnels and if-then decision trees and-and-and...it all feels crazy expensive and overwhelming. Most difficult is the feeling of "I don't know what I'm doing" that nags at you while you either try to juggle your salaried job while building your business, or watch your savings account get smaller.
Let's change that.
“If Kate’s Coaching Blueprint® had existed sooner, it would have saved me a lot of time and fretting about this stuff… my sales page got an immediate make-over upon reading the Blueprint. Thanks, Kate!” –Laura Simms
“Reading and working my way through Kate's The Coaching Blueprint®–So much I can put into practice right NOW! If you are an acupuncturist or herbalist, this is for you, too!” –Emily Perry
“I was *just* getting started when Kate and The Coaching Blueprint® came into my world- I had a few clients, but was still figuring out my offerings, my voice, my style. I felt totally overwhelmed and alone, like I was the only one who had EVER struggled with this stuff, right?…Kate lays out the foundation for building not just a successful coaching practice, but defining “success” in my own terms…That set me up for a happier, more lucrative (!) practice in the long term, anyway! And she does it all in accessible, manageable terms and timeframes- as someone who tends towards overwhelm, this has been incredibly important!” –Heather Day
“I’m not exaggerating when I say ALL OF IT is useful. Incredibly so. The Coaching Blueprint® is one of the best investments in my biz to date. The video interviews are great because you gain a broader view of coaching from a variety of perspectives, the content is useful in ways you can immediately apply to your coaching practice, and the online biz savvy is invaluable.” –Toni McLellan
“I love that Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways is how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson
“I sincerely LOVE, LOVE, LOVE it…I seriously felt like you wrote it for where I am with my business.” –Valerie Tookes
Support Info + Overview of Program
Introduction
Reframing Marketing: Creating Resonance
Laying the Foundation
The Problems People Face
The Solutions Coaching Can provide
Problem/Solution With Clients
How will we use Problem/Solution?
Demographics and Psychographics
Module One: Wrap Up
Introduction
The Essential Pages
Thoughts on “About” Pages
Your Services Page
Study Sales Pages that Work
Your Newsletter/ Opt-In Page
Why Do You Charge That?
Consider Price Points
Packages
Slamming the Gas Pedal or the Brake?
Money Work
Principles of Design That Boost Your Website
How to Save on Website Design
Module Two: Wrap Up
Introduction
How I Market My Own Practice
Approaches for Creating Content
Four-Hour Marketing
Blog Tweaks that Improve Website Conversions
Do You Have to Have a VA?
Module Three: Wrap Up
Introduction: Promotion, Module 4
Tracking Your Stats
Success Secret: Consistency and Showing Up
The Essential Biz Building Checklist
Social Media is Awesome (Here's Why)
How to Find Clients
Forty Tips for Doubling or Tripling Your Traffic
"Is it working?" How to measure progress
Things I Don’t Spend Marketing Money On
What I Am Inclined to Spend Marketing Money On
Promoting to People Who Aren't Ready (Yet) To Buy
Specific Tips for Specific Social Media
Keeping Content Fresh
Newsletters and Promotion
Joint Ventures that Work
Interviews That Get Results
Podcast and Video
Going Beyond One-On-One Coaching
Expanding Your Practice
Creating a Sustainable Business Lifestyle
How to Juggle Your 9-5
Tips for Saving Time
Creating Passive Income
Creating Offerings, Step by Step
On Launching
Cross-Pollinate to Expand Your Audience
Speaking Gigs
Workflows for Onboarding New Clients
Module Four: Wrap Up
Introduction: Module 5
Committing to Your Success
Not Letting Triggers Get to You
The Mindset of Excellence
Managing Burnout
Collecting Feedback/Support Innovation
Taking a Digital Sabbatical
Reframing The Hard Days
Module Five: Wrap Up
More Resources
Tara Mohr
Claire Pelletreau
Layla Saad
Tiffany Han
Leonie Dawson
Danielle LaPorte
Molly Mahar
Fabeku Fatunmise
Rachel Cole
Jennifer Lee
Pam Slim
Tara McMullin (Tara Gentile)
Kira Sabin
Michael Bungay Stanier
Michelle Ward
Laura Simms
Andrea Owen
Dyana Valentine
Sarah Morgan
Julie Daley
Tanya Geisler
Ever wished that you could just talk to someone who's been there--someone who's actually made six figures, or landed the book deal, or had the TED talk, or cracked the code when it comes to Facebook ads?
The Coaching Blueprint® includes interviews with coaches and consultants who have done all of those things--and they're sharing how they did it and what they learned, along the way.
I'm Kate Swoboda, sometimes known as "Kate Courageous." I've been a life coach since 2006, as creator of YourCourageousLife.com. I'm also the author of The Courage Habit (available at your local bookstore) and Director of the ICF-accredited Courageous Living Coach Certification.
In other words? I am a life coach, have been a life coach long enough to see lots of industry trends come and go, and have helped hundreds of coaches get their practices up and running.
I've seen what works and what doesn't; what leads to burnout and what is sane and sustainable. I've seen it because I've done it--my initial years of getting my business going were full of false starts and frustrations. When I finally began to see momentum in my business, other coaches began asking me "how" I was doing it. That's when I created The Coaching Blueprint®, which has been around since 2010 (very few digital programs have that kind of longevity!)
It's my sincerest hope that as you use The Coaching Blueprint® you start making more money, in less time than it ever took me. Let's shorten that learning curve (and some of the frustrations!) and get you on a path to feeling fulfilled as you do the work that you love. I can't wait to hear how it goes!
You don't have to wait until you're burned out and losing money--and if that's where you've already landed, it's time to change course.
You can start getting a clearer picture of what you're actually doing in your business, starting today, with the Coaching Blueprint® program.